From Lincoln to London and beyond: Graduate's journey from campus to Copenhagen


For Lincoln graduate Rich McCormack, BA (Hons) Media Production, 2009, his degree here at the University was a step on a journey which has recently led to his artwork featuring in the national media, and work in some of Europe's most exciting cities.

Rich has managed to turn some of London's most recognisable landmarks into captivating illusions in a series of photographs which have now been featured in the national press and across social and digital media.

Using intricately-designed cut outs, Rich has transformed some of the capital's most famous sights into his own form of quirky artwork. He has turned the London Eye into a bicycle, Big Ben into a watch and even St. Paul’s Cathedral into an ice cream cone.

Rich's work can be seen here.


“I’ve started taking photos of landmarks with paper cut-outs, transforming them into entirely new scenes. I live in London so it’s the perfect playground for my concepts as there’s plenty of architecture to play with,” said Rich.

“Soon after I started posting my photos on Instagram, Lonely Planet got in touch with me. They liked what I did and wondered if I wanted to do some photos for their Instagram. Of course I said yes, and it led me to Stockholm, Amsterdam, Copenhagen and Paris.”

In many ways, Rich’s journey around Europe began here at the University of Lincoln. Rich studied Media Production and graduated in 2009. When he chose to study here at the University, he was looking for a course where he wouldn’t just be spending three years in a lecture theatre, he wanted hands-on experience and he wanted variety.

“I wanted to try my hand at photography, design, camera work, editing and more - and that’s exactly what I got. Lincoln gave me the platform to pursue the areas that interested me most and I think that sort of freedom is incredibly important for anyone who wants to begin a creative career.”

Rich now lives in London, working for creative agency called Red Bee Media where he has been involved in a number of high profile promos and campaigns.

“If you’ve ever seen the swimming hippos on BBC1, we’re the guys who made those, in fact we do the majority of the BBC’s branding, promos and campaigns. I’ve also recently been the ‘creative’ on the BBC Proms campaign and a worldwide News App promotion. It’s a great role, I get to be both a copywriter and an art director and I’m let loose to direct promos too.”

After graduating Rich worked on a number of prominent productions before making the move to Red Bee, including ITV’s The Cube and Channel 4’s Peep Show and Darren Brown programmes.

Rich is thankful for the important contacts that he made during his time here at the University, which he says have helped him get his start in TV.

“I did a case study in the final year on a production company called ‘Wall to Wall’. Myself and my friend Jordan, who I wrote the case study with, went to London and spent the day meeting the producers, directors and production teams who were involved in the shows they were making.

“The contacts I made that day led to me doing some work experience at the company, which was a valuable springboard.”

Rich has fond memories of his time here at Lincoln, but is envious of the facilities and opportunities that are available to students today.

“I keep hearing great things about new facilities and seeing some of the work being made by the current students and it’s incredible. I had a great time when I was at Lincoln and have a lot of great memories, but I can’t help but think that the best time to be there is now.”





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Story credits: Adam Toyne

November 2015

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