Lincoln YouTube stars hit the airwaves

Three YouTube sensations from the University of Lincoln hit the airwaves in September as they were hand-picked to star on one of the UK’s biggest radio stations as guest presenters. 

Thomas ‘Tomska’ Ridgewell (Media Production, 2011), Jack Howard (Media Production, 2013) and Dean Dobbs (Media Production, 2014) co-presented a new weekly show broadcast live on Radio 1 as well as streamed on the Radio 1 website, in a new initiative to showcase a new breed of youth presenter.


The show, introduced by regular hosts Dan and Phil, began with Tomska on September 8th, with Jack and Dean taking over the following Monday (15th). They were followed by other celebrated YouTubers; including Zoella, Tyler Oakley and Joe Sugg.    

Speaking about the initiative, Ben Cooper, Controller of BBC Radio 1 and 1Xtra, said: “Traditional youth broadcasters must adapt or die. It would be short-sighted to dismiss the importance of vloggers and ignore the new breed of presenting talent that is so influential to young audiences.”

Dan and Phil added: "We're both extremely excited about our new show. We feel like proud parents introducing the spawn of the internet to the people of the radio. 

“Each personality will bring something totally different and seeing what they do with their episode and what music they play will be a really interesting, great experience!"

Since graduating from the University of Lincoln in 2011, TomSka’s  YouTube channel has been a huge success; attracting a global following of three million subscribers with his irreverent sketches, cartoons and short films, which have gathered more than half a billion views. 


Together, Jack & Dean have racked up over 21 million views on YouTube. Earlier this year, Jack Howard was hailed as an “inspiration” by Jon Kilik, the Hollywood producer behind the award-winning Hunger Games films.

Before the show, Jack said: “I'm extremely excited about this. Radio is something that I never thought I wanted to do until I got into the studio and realised how comfortable and free and creative it is.”

The trio come from The Media Production programme at the Lincoln School of Film & Media, which is currently ranked number one in the UK, according to The Complete University Guide 2015.

Head of School Dr Sarah Barrow added: “We’re so proud of these talented Lincoln graduates whose creativity and ambition continue to be utterly inspirational as they carve out new ways of working in and experiencing the world through media.”



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Story credits: Isabel Laycock

October 2014

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